Business development, lead generation and research for Enterprise IT
Next Call helps Enterprise IT vendors and consultancies build sustainable pipeline through business development, lead generation and research, delivering qualified meetings and measurable ROI at every stage.
Enterprise IT vendors and consultancies come to Next Call because building sustainable pipeline takes more than volume. It takes clarity on who to reach, the right approach to reach them and the discipline to follow through. Our consultants bring years of senior experience from organisations including Oracle, Microsoft and Salesforce. We have delivered millions in pipeline value for businesses we partner with, working as an embedded extension of the client's own sales and marketing teams.
We combine human engagement with data-driven research to build pipeline, secure qualified meetings and give sales teams more time to do what they do best: close business.
Our business development consultants specialise in C-level engagement across finance, IT, HR, Marketing, Legal and Security functions. We build pipeline, set up qualified meetings and discovery calls and position technical propositions so that decision makers understand the value on offer from the first conversation.
Fast onboarding means fast results. Our consultants work collaboratively within your organisation, bringing sales and marketing together rather than operating as a separate function, and align every campaign to the account management approach that best fits your business.
Setting up meetings takes time, and outbound activity is often the first thing to slip when sales teams are busy responding to bids and tenders. We take on that outbound effort so your team can spend their time where it counts: in front of prospects and customers.
Our consultants bring years of senior experience from world-class organisations including Oracle, Microsoft and Salesforce, where they tackled complex challenges that demanded clear thinking, collaboration and a focus on measurable outcomes. That background means we understand the pressures sales and marketing leaders face, not just in theory but from having sat on the other side of the table.
We get close to your customers' journey, timescales and priorities, and use our experience to uncover opportunities within accounts that sales teams haven't been able to reach before. The result is qualified meetings, webinar attendees and discovery calls delivered straight into your pipeline.
Every successful campaign starts with the right data and the right intelligence. Our research capability covers:
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Data cleanse and build: refining existing data and adding new contacts relevant to each campaign
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Account profiling: identifying the key decision makers by job title and function across target accounts
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Deep dive research: understanding a target's IT landscape, strategic partnerships, values and organisational change, so every conversation starts from a position of insight
We agree the right level of research with your team during onboarding, so data effort is focused where it will have the most impact, including support for EMEA organisations on international campaigns.
CUSTOMER SUCCESS
Our client provides a modern finance corporate performance management platform serving the major manufacturing, financial services, utilities, construction and travel industries.
We have been working with their UK Sales team over the last two years establishing their market presence, generating C-level meetings within the finance office and filling their key vertical sectors with valuable enterprise sales opportunities with a value of £9 million.
Read our latest blogs on business development.
