Next Call celebrates 25 years of conversations that create growth

This year, Next Call celebrates 25 years in business.

A quarter of a century ago, the world looked very different.

CRM go-to's were Goldmine and ACT!

Nokia and Motorola dominated the mobile phone market.

Dial-up internet was standard, running at a lightning-fast 1–6 Kbps.

Macromedia Flash was the new frontier for interactive websites.

Salesforce was pioneering subscription software.

Oracle was leading the charge with complex enterprise databases.

And Bridget Jones’s Diary had just made granny pants fashionable.

It was also a lean time for many technology companies. The dot-com bust had shaken confidence and tightened budgets. In that environment, building pipeline was not a “nice to have”. It was business critical.

That was the backdrop when Next Call began.

From outbound calls to integrated campaigns

In the early days, our focus was simple and clear: making outbound telephone calls that opened doors and created opportunity. There was no LinkedIn. No social media. No marketing automation. Conversations happened one call at a time.

What we learned quickly was this: growth comes from meaningful, well-timed conversations built on trust.

As the marketing landscape evolved and embraced the online world, so did we. We expanded from pure outbound calling into integrated business development, marketing and event support. We adopted new tools. We embraced digital channels. We refined data-led approaches. But the heart of the business never changed.

We still believe relationships come first.

A long-lasting partnership 

At Next Call we pride ourselves on having enterprise sales people who have done the job and understand the sales cycle. Our consultants are used to working with C-Level decision makers and engaging at that level. This means that within the BI and analytical space we’re easy to plug into sales and marketing teams. We are especially proud of how long our clients stay with us - we’ve worked with Oracle, Hitachi and Ajartech since about 2009 and we still work with them today.

That continuity speaks volumes about the partnerships we build. Many of our clients see us not as a supplier but as an extension of their team. We work alongside them, understand their sector and align our activity with their commercial objectives.

Over 25 years, we have helped clients navigate recessions, global pandemics, technology shifts, digital transformation and now the rise of AI. Through each phase, our role has remained the same: create conversations that convert and campaigns that support sustainable growth.

A word from our founder

Reflecting on the milestone, founder Sarah Pell says:

“When I started Next Call 25 years ago, the tools were different but the challenge was the same. Businesses needed meaningful conversations that turned into opportunity. We began with a phone, a database and a belief that relationships matter.

I am incredibly proud of where Next Call is today and that’s testament to an incredible team of loyal consultants who are capable and efficient, and care about delivering what we promise our clients. 

The market will keep evolving. Technology will keep accelerating. But our focus will always be on people. That is what has carried us through 25 years and that is what will carry us forward.”

Thank you for 25 years

Reaching 25 years is not just about longevity. It is about loyalty. It is about clients who return year after year. It is about partnerships built on integrity, clarity and accountability.

We are grateful to the clients, partners and team members who have been part of the journey since 2001 and those who have joined us along the way.

As we look ahead to the next chapter, our commitment is simple: stay adaptable, stay relationship-led and continue helping ambitious businesses start the right conversations.

Here’s to the next 25 years.