The Enterprise IT buyer landscape is changing faster than internal teams can keep up. One of the most effective ways to get ahead of that shift is to do a focused piece of customer research - something small, structured and quick to complete. Even a short run of customer interviews or a pulse NPS check gives CMOs powerful visibility into what’s changing and where the friction points are. Customer insight is powerful only when it's actionable so focus on key deliverables.

Outsourcing isn’t about replacing your team - it’s about empowering them. By bringing in skilled, pre-approved support when it’s needed most, Chief Marketing Officers can keep their momentum and control costs. Across the UK software market, marketing teams are shifting faster and faster. Restructures, budget reviews and headcount freezes have left many CMOs facing the same challenge: how to keep delivering when your commitments don’t disappear - but your resources do!

These 12 insights blend strategy, creativity and commercial focus - helping you plan, deliver and follow up on events that attract senior-level attendees and build meaningful, measurable pipeline. So, here's how we build enterprise IT events that connect and convert!

When a global kick-off transforms into a series of client-facing events across multiple accounts in record time, it’s clear that having a Next Call consultant on your team makes all the difference.

We recognise that successful client engagement is not just about reaching out—it's about forging lasting relationships

10 reasons to use Next Call for a bespoke Key Account Management service.

Next Call's guide to preparing for successful client events

Events definitely remain at the top of the list for ABM’ers, regardless of our digital focus. Next Call supports IT and SaaS teams deliver ABM campaigns with great results.

Account Based Marketing (ABM) has existed in one form or another for many decades. Initially recognised in the 90s as One to One Marketing,

Account Based Marketing (ABM) has evolved over the past few decades and is now a driving force in B2B marketing.