Is your SaaS launch strategy losing you sales?

Get clear on your GTM plan

Master your launch strategy

The UK software industry is rapidly changing, driven by fast-paced technological advancements and evolving business needs. The SaaS market and IT services sector lead this expansion, with IT services expected to reach USD 146.60 billion by 2029. With such huge software and tech growth expected in the next few years, those who rise to the top and deliver profit will arguably be the teams who can deliver a solid Go To Market (GTM) strategy – taking concepts from the drawing board to delivered deals

with a speedy, scalable plan.

Creating standout from the crowd

One of the many challenges will be in creating standout from the crowd - which Next Call believes relies on a robust GTM strategy. Taking a concept from ideation to a marketable product takes a unique set of skills – it’s a mix of marketing strategy, positioning, marketing planning, customer profiling with key performance indicators to track success. As a lead gen and marketing services team specialising in the Enterprise IT sector, the Next Call team includes GTM strategy as a service for our clients.

Next Call’s GTM Framework

What’s our recommended framework? At the ideation and positioning phase, we create a value proposition and ICP to deliver laser-focussed product messaging. In the planning and enablement phase, build a launch roadmap and playbooks to align cross-functional teams. At the execution and scaling phase, multi-channel campaigns are delivered and we create performance scorecards for rapid adoption and measurable ROI.

In short we: 

• Build brand awareness with content and thought leadership 

• Drive engagement through targeted campaigns (organic and paid tactics) 

• Support conversion with BD enablement (sales packs, tools) 

• Lay foundations for a repeatable, scalable system

Meet Rachel Hughes, Senior GTM Strategist

Traversing the skills of both sales and marketing, along with years of experience at leading enterprise brands, Rachel Hughes is our GTM specialist. Rachel, a strategy and operations consultant, is the glue that brings together commercial awareness and the ability to join the dots when she’s brought in on a marketing campaign. Particularly when aligning product, sales and marketing teams and getting them focussed on a GTM project.

Having just spent a few months at a household name CRM software company on behalf of Next Call, Rachel is ready for a new client campaign to work on. She’s highly effective, adaptable, fun and genuinely enjoys the challenge and creativity in figuring things out. With UK&I plus EMEA strategy under her belt, Rachel can quickly scope a situation and bring her analytical and strategy skills along with team-building charms to the table.

Rachel’s strength is simplifying complexity: devising tailored content formats and building out GTM campaigns, Rachel aligns cross-functional teams, builds strong relationships and keeps fast-moving organisations connected.

What does Rachel see as her USP?

“I turn complex roadmaps into crystal-clear launch plans that hit revenue targets. I’m known for creative problem-solving, positivity, and energy. My collaborative humour and growth mindset keep teams motivated, while I spot gaps, shape marketing strategies, align cross-functional teams, and build frameworks that deliver measurable ROI and lasting impact.”

A safe pair of hands and someone who can deliver at speed, this is what Rachel’s most recent project lead, UKI Corporate Marketing Director Sabrina Rodríguez had to say about her: “Rachel has a rare ability to connect strategy and execution. She sees the bigger picture, but also makes it practical and measurable. She's a real bridge across teams, bringing positivity, clarity and impact wherever she goes.”

Next Call’s Sarah Pell says, “We’ve worked with Rachel over a number of years and our clients have nothing but glowing praise for her. At Next Call, our consultants become part of your team - delivering impactful GTM strategies that cut through the competitive noise and drive significant user adoption.”

Your Next Steps: Accelerate Growth

So, if your tech sector business needs an expert to shape your GTM strategy with style, Rachel’s ready to step into the breach! Ready to step up your software launch plan? Book a 30-minute GTM discussion with Rachel.