Forging lasting relationships that drive mutual success
How do we build stronger client relationships with Next Call's nurture campaigns? We’ve taken the traditional sales cycle and extended it into a closed-loop nurture cycle, delivering not just a return on campaign investment, but building stronger client relationships.
At Next Call, we understand that "nurture" transcends mere terminology; it is an integral component of our sales campaign strategy. We recognise that successful client engagement is not just about reaching out—it's about forging lasting relationships that drive mutual success. Our nurturing process involves educating and engaging leads through tailored content and strategic communication, guiding them steadily closer to a purchasing decision.
Unlike many competitors who may offer only superficial connections from cold sources, we adopt a deeper approach to build meaningful, long-term relationships with our clients' prospects. Our strategy prioritises maintaining consistent contact between sales campaigns, ensuring we touch base with clients at precisely the right moments. By leveraging insights gained during each campaign, we craft a robust nurture program designed to maximise lead potential.
This approach is also hugely rewarding for our consultants, who then see a prospect nurtured from first contact through to a defined value in their customer’s pipeline.
“Nurture campaigns prioritise building trust and understanding with potential clients - not just pushing a sale. We love the process of guiding a prospect through from the start – identifying ideal customers, sourcing the right contact, building and developing relationships and finally delivering a mutually beneficial deal. It’s so enjoyable!” says Next Call consultant Suzie Martin.
Our commitment to excellence sets us apart in the industry. We firmly believe that the returns generated by sustaining communication with prospects between campaigns are unparalleled. For our market-leading SaaS clients, the journey to closing significant deals can involve as many as 17 touch points and span 18 to 24 months. This persistence in engagement is pivotal in converting warm leads into loyal customers.
As an example, one of our clients has now strategically integrated nurture campaigns into their sales workflow to harness the recurring value of warm leads. By allocating a separate budget for periodic check-in calls, they effectively bridge the gaps that often occur between campaigns. This proactive approach ensures that leads are consistently cultivated, minimising the risk of losing engagement during prolonged periods of inactivity.
Duncan Mears, Head of EMEA at Hitachi Digital Services, attests to the effectiveness of our collaborative efforts:
"Hitachi Digital Services has been working with Next Call for a few years now, and our collaboration continues to go from strength to strength. By working closely with our sales teams to foster new business relationships, Next Call provides invaluable insights and reliable support while consistently delivering sales pipeline results. They offer detailed outreach analysis to highlight trends across projects, and they continually introduce fresh ideas for upcoming campaigns. I am thrilled to see the traction we have achieved in recent months and will emphasize the importance of sustained collaboration and briefings with our team. We are truly experiencing remarkable results!"
Next Call founder and MD Sarah Pell says:
“The cornerstone of our success lies in our ability to integrate seamlessly with our clients’ sales teams. We take great pride in understanding their unique challenges and objectives, viewing each success as a win for both parties. Our commitment to managing a long-term sales funnel not only drives results but also fosters trust and reliability—ensuring that our clients can confidently rely on us to deliver on their growth goals.”
At Next Call, we are not just nurturing leads; we are cultivating relationships that lay the groundwork for future success. Let us help you transform your sales approach and unlock the true potential of your client interactions.
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