Every CMO in enterprise IT knows that campaigns live and die by the quality of their data. Moving ahead on a campaign without checking compliance leaves you with risky, non-compliant data, potential fines from the Information Commissioner’s Office (ICO), reputational damage and a huge loss of trust from your customers.  Yet compliance is often treated as an operational afterthought rather than a strategic priority.

These 12 insights blend strategy, creativity and commercial focus - helping you plan, deliver and follow up on events that attract senior-level attendees and build meaningful, measurable pipeline. So, here's how we build enterprise IT events that connect and convert!

When a global kick-off transforms into a series of client-facing events across multiple accounts in record time, it’s clear that having a Next Call consultant on your team makes all the difference.