From Vision to Success: How our Next Call ABM consultant delivered exceptional results in just three weeks

When a global kick-off transforms into a series of client-facing events across multiple accounts in record time, it’s clear that having a Next Call consultant on your team makes all the difference.

Enter Michelle McMurray, a marketing consultant whose work over the past six months with a leading UK software giant has been nothing short of extraordinary. Serving in an Account-Based Marketing (ABM) role, Michelle has been the driving force behind projects that have set new standards for impactful client engagement. Her dedication and innovative approach have delivered:

• Three exclusive roundtable breakfast briefings for C-level executives at top accounts in the UK and Ireland.

• Innovation days designed to spark inspiration and dialogue.

• Hands-on workshops led by solution engineers to demonstrate new product capabilities.

Events with purpose and precision

These events were meticulously crafted to offer a seamless, branded experience that reflected the client’s key values. The goal? To create a meaningful dialogue about the new product while ensuring every attendee felt the personal touch. This approach paid off, with engagement and momentum building dramatically as the event series unfolded. Attendance surged from a modest five-person workshop to a final session of 60 delegates.

The use of the client's HQ in London as a venue added an extra dimension of immersion, with branding tailored to enhance the attendee experience from start to finish. The result was a series of events that didn’t just inform but left a lasting impression.

Behind the Scenes: Marketing mastery

What goes into orchestrating such impactful events? For Michelle, it’s all about attention to detail. From creating compelling content and brand assets to developing a smooth communication flow—from initial invites to post-event follow-ups—she left no stone unturned.

This included:

• Building landing pages with forms to capture leads and track interactions via the CRM system.

• Managing logistical details, from catering to sourcing premium branded goody bags, such as books authored by key speakers.

• Aligning multiple stakeholders, ensuring everyone was briefed, focused, and clear on outcomes.

Her ability to juggle tight timelines and coordinate senior speakers’ schedules was pivotal. By fostering collaboration and maintaining a laser focus on delivering excellence, Michelle turned challenges into opportunities for success.

Beyond the series: A tailored approach

Michelle’s talents shone again when she organized an exclusive half-day event bringing together key C-Level senior stakeholders within an account. This intimate gathering included:

• A fireside chat between the CEO and CIO.

• Engaging discussions and insights from senior team members.

• A hands-on workshop for selected attendees.

From managing invitations to dietary preferences, Michelle ensured every detail aligned with the client’s vision, leaving a positive and lasting impression on attendees.

A consultant who delivers

Michelle reflects, “The part I love most about this work is balancing the expectations of different stakeholders to create truly exceptional events. It’s not always easy, especially when working with senior executives, but hearing attendees call it ‘the best event they’ve been to’ makes it all worthwhile.”

Next Call’s Sarah Pell says, “Carefully matching our experienced consultants with our client accounts is paramount. Our consultants have a wealth of knowledge and their background across world-leading software companies means they can quickly get onboard with clients and understand what needs doing. We’re delighted Michelle has been acknowledged with an award for her exceptional work!”

Joanna Moss, Senior Marketing Director adds: "This award-winning project has significantly elevated our team's profile within Salesforce. We've received outstanding feedback from our customers, as well as from our sales and customer success teams. It's led to new recognition and respect for the impact and long-term value of the work we do. Michelle was a worthy recipient of this award - her great sales alignment and attention to detail played a key role in the project's success."

With consultants like Michelle McMurray, Next Call transforms ambition into achievement. If you’re looking to elevate your marketing efforts and deliver remarkable results, don’t just think about it - get a Next Call consultant on your team.