As the summer season draws to a close, it's crucial for businesses to shift their focus towards preparing for the upcoming months. September marks a pivotal juncture where meticulous planning and strategic actions can set the tone for a successful year-end and beyond.
This is an ideal time for businesses to assess their overall readiness for the rest of the year.
This might involve:
Planning for upcoming industry events
Campaigns to target new business
Activities to nurture and accelerate existing leads and pipeline
Analysing new markets and new target audiences
Choosing the right activities and driving those forward will create opportunities to engage customers and prospects, and bolster sales.
By proactively mapping out a plan and aligning marketing strategies accordingly, businesses can maximise their impact and remain relevant in the evolving market landscape.
Reaching out to current clients to discuss their evolving needs and how your business can continue to support them can lead to extended partnerships and repeat business.
Additionally, identifying emerging trends and adapting your offerings to align with changing customer preferences can open new doors and opportunities.
Right now is a critical time for businesses to regroup, strategise, and position themselves for success in the remainder of the year and beyond.
How Next Call can help…
Next Call is on hand to support and guide you through this time of preparation and execution. We are that extra pair of hands that you can rely on to ensure your ideas for your new business and marketing campaigns come to fruition and drive results, enabling you to focus on core business strategies.
Our expertise in business development empowers us to identify and capitalise on growth opportunities, ensuring that your expansion plans are grounded in data-driven insights and strategic foresight.
At Next Call, we excel in lead nurturing, business development, audience generation, marketing support and more.
With a dedicated team skilled in cultivating relationships, we not only maintain a consistent flow of communication with existing leads but also leverage our industry knowledge to identify and engage new prospects.
Flexibility, agility, and adaptability are at the core of our operations. We understand that the business landscape is ever-evolving, and as such, we tailor our strategies to suit your unique requirements.
Next Call isn't just a service provider; we are a trusted partner in your sales and marketing endeavours. Our collaborative approach means that we align our efforts with your vision, working hand in hand to achieve your objectives.
We asked our most experienced consultants for their key learnings for business development:
Data is the new oil and at Next Call this is so true. Sourcing the most accurate data to achieve the campaign objective is a huge priority for us and for our clients. Spending time sourcing and confirming you have the correct, appropriate, relevant contacts to the sales message you are trying to deliver, will return the results you desire, save you time in the long run and ensure compliance.
Extensive experience with enterprise technology stands us apart as the team has an in depth knowledge of the sales process and dynamics of developing new business and developing strategic accounts. Additionally, being able to confidently talk and interact at C-suite level as well as helping to identify business issues aligned to the technology solutions we are working with.
Keep in touch with your network! Ideally when key sponsors move roles, re-connect with them at the appropriate time. Stay in touch and if the timing isn’t right then keep in touch until it is. If connected on LinkedIn, publish relevant and up-to-date content to keep you in their minds so when the time is right they'll know who to engage with.
Relevant stories and customer examples are key. Keep lots of customer examples and stories ready to share at the appropriate time with prospects & existing customers, they also like to be kept up-to-date with your successes and future plans.
Not sure how to get started?
Next Call have put together a Kickstarter Campaign of both marketing and business development services to get the client up and running, comprising:
Assistance with messaging, producing content for email and other media outreach
Account and contact profiling - providing accurate data of accounts to target and detailed profiling of the right prospects to send their message to
Outreach to the defined prospects to set up introductory calls and meetings, with regular feedback of business development activities and outcomes
Further reading:
Business Development: Kickstarter Campaign for Business Development
Marketing: Rocket Booster For Your Marketing
Being prepared: Preparation is the key to maximise your campaigns: These five steps will ensure success
Webinars & Events: 5 Steps To Webinar Success