top of page

Improved Campaign Analytics

Getting Your Data Ready

As well as our focus on business development, another key area that can get overlooked is the need for management and analysis of the data for each customer’s campaign with the defined outcomes & results. Working with our customers over the years, we have recognised that the success of a campaign is to start with the data, to be able to track the right details in order to provide informed feedback and campaign analytics at any point during a campaign’s lifecycle. It also enables us to understand if processes are working and where to adjust or make improvements.

Our customers appreciate detailed feedback which enables them to understand how a campaign is developing and a way of tracking their return on investment. Part of our proven Methodology includes Measuring and providing regular updates & statistics.

Starting a campaign with well-organised data enables the team to start with the best possible tools at their disposal, ensuring no delays when getting started. Keeping that data in pre-defined templates and managing it in a way that captures all the conversations, activities, outcomes and next actions is also another important factor that enables quick, accurate and real-time analytics and reporting for clients.

Good data and good analysis of that information leads to better decision making, better customer satisfaction, competitive advantage and better engagement.

Our consultant and expert in all things data and analytics is Alison Farrell-Price and as part of our Meet The Team series, we reached out to her to find out a bit more…

Alison started her working life as a qualified medical laboratory scientist and worked in labs for a number of years across all lab disciplines. Although this work was something Alison enjoyed as it fed her natural ability and desire to analyse it was a very responsible role that didn’t seem to pay very well. Alison looked around for some alternatives and decided to try her hand in sales.

This led to a successful career in an industry that was male dominated and didn’t look too positively on women in sales roles. However, Alison wasn’t put off and managed not only to carve out a prosperous path in sales, but also rose to be a top salesperson in her first role and then later the sales manager at her next company.

After several years Alison branched out and started her own company in property management which she later sold after building it into a very successful enterprise. 

At that time Alison was introduced to Next Call via a mutual contact and following the sale of the business, she was looking for a new challenge and the fit was ideal. Sales experience in bucket loads, paired with data analysis and database skills meant that Alison was a perfect fit for the role of supporting the Next Call team and their clients with their data analysis needs. 

As with our previous Meet The Team posts, we also wanted to find out some fun facts about Alison, so we asked her a few more questions…

What’s your favourite book? 

Educated – by Tara Westover – it’s a fascinating memoir about her childhood.

If you could meet any historical figure, who would you choose and why?

Isambard Kingdom Brunel – because of my interest in engineering and architecture.

What item that you don’t have already, would you most like to own?

Steinway Baby Grand Piano.

Can you play any instruments?

The piano – I’ve been learning for 3 years – and I love it! I wasn’t able to do it as a child, so decided to do it now. 

What is the nerdiest thing you do in your spare time?

Driving a steam train – I had the opportunity to drive a steam train as part of a birthday present.

What are three things still left on your bucket list?

Improve my piano playing

More travel

I’m going to Antarctica this year on an exploration and geology based trip – attending science labs and lectures and seeing penguins, seals and whales.

If you could have any superpower, what would you choose?

Always be helpful to others. 


If you’d like to read any of our other Meet The Team posts you can find them here:

Lawrence Keen is featured in 95 Days of January

Suzie Martin is featured in It’s a Team Effort

Lyn Stewart-Ashely is featured in What Does It Take To Be a Next Call Consultant


bottom of page